Idea behind the song

As this is the age of media and the effectiveness of media needs no mention. The idea was floated by the current Executive Director of UNAP - Fouzia Chishti. The idea behind the song being that as the new generation is into music nowadays and hence it can be a very potent way to spread the message across in a song rather than give long lectures on the ill effects of drug abuse.

Vision for the song

The vision of the song consists of a multiple approach towards a common goal which is a Drug Free Pakistan. The first step being that to recognize that drug abuse is a disease in itself. The recognition and realization are the foundation on which effective cure can be achieved. The second step is to give hope that this disease is a curable disease and that we in Pakistan have many reliable rehabilitation institutes for those who are affected by this disease.

Click here to play song